Last year’s games market in the UK was worth £2.875 billion – a considerable sum, but also considerably less than 2009′s figure of £3.3bn….
Figures from the UKIE (Association For UK Interactive Entertainment) have just been released for the United Kingdom’s video games performance and whilst there has been a downturn from the previous year’s results, there have been success stories.
Growth was achieved by both the Xbox 360 and PS3 consoles, who shared well over a third of the £1.45 billion of total games console sales throughout 2010, no doubt helped by the arrival of Microsoft’s Kinect and Sony’s Move controllers at the end of the year.
In terms of software, the UK bought 63 million games titles across console and PC formats, the biggest success of them all, perhaps, being Activision Blizzard’s ‘Call of Duty: Black Ops‘ which became the fastest selling game of all time.
UKIE director general Mike Rawlinson said: “Despite 2010 being a tough year for the economy, the video games and interactive entertainment industry continues to perform strongly,” before stating that: “The UK video games market has something for everyone, with the market expanding into new areas, particularly online, on mobile phones and on other interactive devices.”